The purpose of this bank is to make a profit while serving the financial needs of its growing geographic service area, the area's smaller businesses (including minority-owned and businesses in depressed areas), and its citizens (including low-income families). We are in the financial services business and no line of financial services is beyond our charter.
This bank is a responsible citizens and a business leader in its service area. The bank takes its citizenship duties seriously and will not knowingly take actions that are against the best interest of its communities, their businesses, or their families. We will not make profits at the expense of these communities. Our bank, its directors, officers and staff will take an active role in the community improvement and will share in leadership responsibilities when called upon to do so.
Customers are our bank's most important assets. Our products are designed to meet the needs of customers, our hours are set to meet the needs of customers, and our employees are hired to meet the needs of customers. High quality, personalized customer service is the true mission of this bank. It is only through the accomplishment of this mission that the bank's profitability goals are achievable.